BA (Hons) Creative Practice-statement of intent

Melissa Tampin- BA (Hons) Creative Practice

statement of intent

1: As part of the course, you will manage a negotiated project based on a creative opportunity within your chosen area. This opportunity will be based on and identified through research into either a commercial, economic or social issue. Please expand on how you intend to realise this in your third year.

2: Each creative sector is different, so is the way you interact with it. You may encounter any of the following opportunities; employment, self-employment, residency, commission, freelance work, internship, a staged exhibition, performance art, or work placement. Identify areas where you feel your work has relevance and the direction it may take.

I will focus my concentration in to the commercial practice of graphic design on high street fashion shops.

• This will be done with promotional designs such as:-
• ·      point of sale
• ·      packaging
• ·      advertising-posters,leaflets
• ·      magazines
• ·      branding
• ·      website redesign
• this can also lead in to designs for window graphics, t-shirt graphics, and merchandising

This type of design is something that is always in demand and is being used to help sell their brand or label in fashion.

Using art direction with graphics and illustration is something that has recently grown and became trendy, shops such as top shop and river island are some to name.

Designs currently done in a trendy, illustrative, done to tailor its target audience.

I would like to adopt this approach to my designs

I will look for work placements to gain experience from the industry working in this area of design to allow me to get up close and personal with current design agencies, seeing how they work, getting involved with their projects, seeing professional designers work and aswell making links.

Companies such as electric sheep will give me experience and work in the same type work in the design sector.

I will also work freelance, taking on projects myself, seeking potential opportunities and building a bigger and range of designs for my portfolio.