4mations-new media

4mations is a online animation website provided by channel 4.
the brief is to totally rebrand the logo and the website.

4mations logo ideas

The idea i have come up with is 3d, since being such a big thing at the minute and relates to animation i thought this would be a good move to take on.

3d logo design

diffrent layouts with the 4 and the 'mations' aswell as trying colour combinations

using affects in illustrator to manipulate the paths of the text

final chosen logo

website design

i decided that the look is still not up to scratch as the size and shape is not to being showing excatly as the you would view the webpage.

using the 360 grid-12 to align each part of the website.

my design shown in situation on computer screen...

i also had to design a web banner to advertise and promote 4mations.

commonly used is the long and short height banner used on mainly the top of websites, this is

the chosen web banner canvas i dedcided to work on this size, as it allowed alot of room in width which would tell the story of my design more affectively than a web banner shape of a square.

i decided to use the logo in like a short animation type where 4 from logo, jumps along and on to riding the 'mation' part of the logo as a skate board which skates by and crashes in to a wall and sends the 'mation' part of the logo spinning leaving the scenery behind and on to using white space.

whilst spinning it begins to get bigger and then scales down in to forming the logo in the center of the web banner

here is a preview in screen shots of the web banner playing

 SWOT Analysis

•   Strengths - What did I do well?:my ideas where diffrent and where well thought about.

•   Weaknesses - What do I need to improve? not being to make the code in flash proffessional to work-that would make the design pause for 5 seconds.

•   Opportunities -What do I need to do to build on my strengths and weaknesses? i need to keep thinking about differnt ideas and try to overcome my weakness with looking at tutorials

•   Threat - What could stop me achieving my goals? if i dont use my resources to over my weakness

SMART

•  Specific - Well defined:need to work on making my flash software skills stronger
• Measurable - Know when it has been achieved: i will feel more confident and have improved by being able to correctly make code work in my animation.
•    Achievable – Are the goals achievable:yes if i work on it as much as possible
• Realistic - Within the availability of resources, knowledge and time: i will do this with having the software in front of me and looking at tutorials online and at the library.
•  Time Based - Enough time to achieve the goal:next couple of months.