graze -direct mail marketing

here i decided the most cost affective  and noticeable way would be to use a post card for the direct mail marketing that graze asks for in the brief, it stands out from the other post as of the colour/texture and being in a form of a post card seperates the mail from the letters and makes the consumer curious as to know 'what is this?'

based around the design of the box and the logo

i decided to add textures to gives realistic affect and added to the natural feelm given off, from the organic style natural brown paper look.

1.

using this texture had given me this outcome, i think it fits nicely but the crumpled look makes it look like the postcard has not ben handled with care and gives an un-importance look that could lead to the consumer validating the postcard as junk and not even look at it and put in the bin.

2.

                                        

this being the most compatible in matching with my design and the originality of the same type of brown paper used on the graze box