ministry of sound:saturday sessions

Open publication - Free publishing - More brief

typography brief from the D&AD website

deadline for submission

basically i need to produce:

• 3 posters for the london club-ministry of sound
• the size is A2
• the 3 posters are to work as a series for 3 diffrent months-september,october and november 2012
• target audience 18-25

here is some research i found

1.studio out puts own design
http://www.studio-output.com/mos-frames

" We show the interior of the club itself, capturing the movement of clubbers in an elongated moment, using flash photography with a long exposure shot by Steve Braiden.

Frame constructions in fishing wire and brightly coloured wool represent the ‘personal space’ affected by each model’s actions."

2.using solid colour in the background and foreground joins the objects in the main focus to the overall look of the poster, being bold and bright.

uses a tape in diffrent ways of visual outcomes for each poster

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my own ideas and designs

design revisited and done in a diffrent layout and fitting in with ministry of sounds colour guidlines

for each month the poster are only changed by the background colour as the foreground colours work universal through out and keep the recognition that the 3 posters are working together.

i decided that from other club posters that the title font wasn't suitable and needed a bolder font that reflected the club and the overall feeling at a ministry of sound advent.

here is  3 diffrent fonst using

clubland,

 iamvent and 

val font

val being bold and works nice in both outline stroke and fill together with some areas having no fill, being a bold and legiable font, this pulled it off and also reflected the night club light when they flashed on and off and i realised i could add the logo in to act as the letter o in the title word 'sessions'.

i had also came up with another idea i wanted to try out based on the 2012 using the number zero to be placed with the logo instead being the main focus that would make you look being so big and bold in block colour.

i decided to add a guassian blur to the tittle whislt still keeping it legiable to represent the dancers movements made when dancing in a club and enjoying themselves.

i decided to reverse the colours of these 2 posters and for the last month november to use purple as like it says in the brief 'purple being the mostly recognised colour for the ministry of sound.'

graze -direct mail marketing

here i decided the most cost affective  and noticeable way would be to use a post card for the direct mail marketing that graze asks for in the brief, it stands out from the other post as of the colour/texture and being in a form of a post card seperates the mail from the letters and makes the consumer curious as to know 'what is this?'

based around the design of the box and the logo

i decided to add textures to gives realistic affect and added to the natural feelm given off, from the organic style natural brown paper look.

1.

using this texture had given me this outcome, i think it fits nicely but the crumpled look makes it look like the postcard has not ben handled with care and gives an un-importance look that could lead to the consumer validating the postcard as junk and not even look at it and put in the bin.

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this being the most compatible in matching with my design and the originality of the same type of brown paper used on the graze box