ministry of sound:saturday sessions

Open publication - Free publishing - More brief

typography brief from the D&AD website

deadline for submission

basically i need to produce:

• 3 posters for the london club-ministry of sound
• the size is A2
• the 3 posters are to work as a series for 3 diffrent months-september,october and november 2012
• target audience 18-25

here is some research i found

1.studio out puts own design
http://www.studio-output.com/mos-frames

" We show the interior of the club itself, capturing the movement of clubbers in an elongated moment, using flash photography with a long exposure shot by Steve Braiden.

Frame constructions in fishing wire and brightly coloured wool represent the ‘personal space’ affected by each model’s actions."

2.using solid colour in the background and foreground joins the objects in the main focus to the overall look of the poster, being bold and bright.

uses a tape in diffrent ways of visual outcomes for each poster

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my own ideas and designs

design revisited and done in a diffrent layout and fitting in with ministry of sounds colour guidlines

for each month the poster are only changed by the background colour as the foreground colours work universal through out and keep the recognition that the 3 posters are working together.

i decided that from other club posters that the title font wasn't suitable and needed a bolder font that reflected the club and the overall feeling at a ministry of sound advent.

here is  3 diffrent fonst using

clubland,

 iamvent and 

val font

val being bold and works nice in both outline stroke and fill together with some areas having no fill, being a bold and legiable font, this pulled it off and also reflected the night club light when they flashed on and off and i realised i could add the logo in to act as the letter o in the title word 'sessions'.

i had also came up with another idea i wanted to try out based on the 2012 using the number zero to be placed with the logo instead being the main focus that would make you look being so big and bold in block colour.

i decided to add a guassian blur to the tittle whislt still keeping it legiable to represent the dancers movements made when dancing in a club and enjoying themselves.

i decided to reverse the colours of these 2 posters and for the last month november to use purple as like it says in the brief 'purple being the mostly recognised colour for the ministry of sound.'