graze -direct mail marketing

here i decided the most cost affective  and noticeable way would be to use a post card for the direct mail marketing that graze asks for in the brief, it stands out from the other post as of the colour/texture and being in a form of a post card seperates the mail from the letters and makes the consumer curious as to know 'what is this?'

based around the design of the box and the logo

i decided to add textures to gives realistic affect and added to the natural feelm given off, from the organic style natural brown paper look.

1.

using this texture had given me this outcome, i think it fits nicely but the crumpled look makes it look like the postcard has not ben handled with care and gives an un-importance look that could lead to the consumer validating the postcard as junk and not even look at it and put in the bin.

2.

                                        

this being the most compatible in matching with my design and the originality of the same type of brown paper used on the graze box

graze- packaging design

this is the inside design of my graze box with the knapkin placed inside.
design is a 2 tone print of a strawberry following the print look of the logo.
the green gradient is strong and fades up to the natural colour of the box that it joins the elements of the box together in with the design for the earthly feel.

inside the box are leaves that are printed to the bottom of the box that look real that you may feel like trying to pick one of the leaves up.

here the design to my box when closed is subtle like it says it wants the design to be the brief and it also follows the print stamp look of the branding.

graze brief part 2

for my my work based learning i am doing the live graze brief which i have to:-

1.rebrand with a new logo that is similar but to not to diffrent from its current logo design as they like it as it but would like it to be abit updated and say something about them and have the .com and 'nature delievered ' slogan kept.

2. redesign the interior of the box with keeping the brown card to keep the fresh organic feel.

3.mail campaign- something that would be sent in the post and make people read it and want to log on and join graze rather than see it as junk mail through the post box.

1. here is my chosen logo
i think it works well, all information required is on there and links together.
it gives a stamped organic feel which works as a strong statement that is bold and outstanding making it a successful logo design.

 standard logo in black and white

with grass added and the text with border turned dark brown this gives is more of a earthly organic feel


2. i think the orginal design they use was spot on, relevant to the food, fresh and healthy feel and felt like adding a little mix to it would make it the design it needed with a little bit of detail added, updated and logo added with a twist on it.
here is my final design for the packaging.


3.thinking about this in different ways that would make people stop and look and what has come through the post grabbing their attention. this is my way of thinking to appraoch this task.


here i have recieved my graze today.
this showing me the texture and real life feel and taste of graze that other grazers are exposed to, this showing me every detail about the product altogether.
here is photos of my graze box below.

i noticed the little booklet you get within the box shows acknowledgement of the weather conditions with delaying in the post and having your name printed on makes the graze box personal and special as it has been specifically made for that customer.

graze-live brief

http://awards.ycnonline.com/briefs/view/graze/

i chosen to do the life brief- graze

this is sort of direction i want to take on in my career with refining and resigning branding and its packaging and products to make the product work more affectively.

the creative challenge 

Part a: 

the graze box is the embodiment of the graze brand; it’s charming, 

natural, honest, and premium, but we think it can work even harder and 

bring more excitement to the food inside and to the brand as a whole. 

so part a of your challenge is to refresh our graze box. all the 

surfaces can be changed but the structure (size, shape and the way 

it’s put together) can’t. 

Part b: 

We like our logo, it says friendly and has charm, but we’d love it to 

be more distinctive and unique. 

so, part b is to redesign our logo. Make graze stand out from the 

crowd and better communicate what we are all about. 

Part c: 

Part c is a bit different... We want to see how these new elements 

would work in a direct mail marketing campaign. We see it as a really 

interesting medium and we’re looking for a creative solution that will 

stand out from ‘junk mail’ and make people leap onto the internet to 

sign up. 

target audience 

the average grazer is female, 25-45 and works in an office, but we 

have grazers both male and female and of all ages, so be careful not 

to exclude anyone. also remember that boxes get sent to people’s homes 

as well as places of work. 

creative considerations 

Part a: 

grazers appreciate the subtleness of the graze box, especially in 

the work environment where personal mail may be frowned upon. so a 

musical, neon, sequined box might not be the best solution. 

the textured brown board has been a key part of the graze brand 

from the start. We love the natural rough texture and the effect 

of printing on the surface. however, if you think you have a better 

solution and brilliant reasons to back it up, go for it. 

We care for the environment just as much as we care for our grazers, 

so please bear this in mind. 

every graze box goes on a journey through the post so when it arrives 

it shouldn’t look dirty or unappealing. We want people to jump for joy 

and shout ‘huzzah!’ (and other such exclamations) when their box turns 

up in their post. 

use the box as a way of highlighting the tastiness and healthiness of 

the food contained; the box and food should work together in delicious 

harmony. 

remember to allow space for the address and postage paid stamp. 

a paper serviette is included in every box. consider this another 

canvas to work on. 

Part b: 

the word graze often causes confusion – people spell it greys and 

grays. could the logo help with this in any way? 

our tagline ‘nature delivered’ plays a key role in explaining what we 

do, so we’d prefer it if this was included in some way. 

graze is a modern digital business: our boxes are ordered from our 

website but all our products are sourced from nature. how can you 

portray the two elements ‘online’ and ‘nature’ within the logo? 

the logo should be versatile; it appears on almost everything we 

produce. 

don’t forget the .com (dot com).

the box with flyer, personalized with the contents of your box and greeting with "hello peter" making it personal, friendly, and enjoyable

the personalised page comes inside placed above the fraze boxes and for the 3 a day boxes this is done with it used on the inside of the lid on the left side

graze comes with different photographic visuals on the inside lid of the packaging, the 3 a day box being slightly diffrent from the other boxes with more info and imagery used, i think the visual works better as they are in the images above the 3 a day box images.