graze brief part 2

for my my work based learning i am doing the live graze brief which i have to:-

1.rebrand with a new logo that is similar but to not to diffrent from its current logo design as they like it as it but would like it to be abit updated and say something about them and have the .com and 'nature delievered ' slogan kept.

2. redesign the interior of the box with keeping the brown card to keep the fresh organic feel.

3.mail campaign- something that would be sent in the post and make people read it and want to log on and join graze rather than see it as junk mail through the post box.

1. here is my chosen logo
i think it works well, all information required is on there and links together.
it gives a stamped organic feel which works as a strong statement that is bold and outstanding making it a successful logo design.

 standard logo in black and white

with grass added and the text with border turned dark brown this gives is more of a earthly organic feel


2. i think the orginal design they use was spot on, relevant to the food, fresh and healthy feel and felt like adding a little mix to it would make it the design it needed with a little bit of detail added, updated and logo added with a twist on it.
here is my final design for the packaging.


3.thinking about this in different ways that would make people stop and look and what has come through the post grabbing their attention. this is my way of thinking to appraoch this task.


here i have recieved my graze today.
this showing me the texture and real life feel and taste of graze that other grazers are exposed to, this showing me every detail about the product altogether.
here is photos of my graze box below.

i noticed the little booklet you get within the box shows acknowledgement of the weather conditions with delaying in the post and having your name printed on makes the graze box personal and special as it has been specifically made for that customer.